Post by account_disabled on Mar 6, 2024 4:36:12 GMT
The first Sustainability Social Media Ranking by Context , a North American communications agency, analyzed how 100 companies use Twitter to communicate sustainability messages.
Through this study, Context found Chile Mobile Number List that LinkedIn generates significantly higher engagement than Twitter. He also noted that some companies are successfully using their sustainability leader's personal account and a primary corporate account for this purpose.
How companies use LinkedIn
On LinkedIn, as on Twitter, companies can use three types of accounts:
Corporate Principal
Dedicated sustainability
Personal account of a leader in sustainability.
Of the 100 companies included in the survey, 99 made at least one sustainability post on their main corporate account, 47 sustainability leaders posted on their personal account, and only three companies used a dedicated sustainability account.
Methodology: how companies were classified
Context collected data from 100 companies, identifying their top corporate accounts and LinkedIn sustainability leaders (dedicated sustainability accounts were not included due to small numbers).
Using a broad definition of sustainability, from climate strategy to volunteering, Context counted the frequency of posts and recorded the engagement they generated.
Success was measured by:
Post Frequency – The number of posts with sustainable content
Engagement : the number of likes and comments received
Active Listening – The number of times they liked or commented on other members' posts (sustainability leader accounts only)
Image via Pixabay
Which companies did it best?
BP tops the overall rankings with a regular posting rate of 1.3 posts per day on its main corporate account, achieving an average of 640 engagements per post. BP was the first without using a personal sustainability leader account.
Unilever is second with a post rate of 0.78 per day and an impressive average of 1,061 engagements per post. Like BP, Unilever did not use a personal sustainability leader account for its communications.
Third, Marks & Spencer adopted a very different strategy, relying primarily on the personal account of Mike Barry, its former sustainability director. Barry made 4.3 posts per day, while Marks & Spencer's corporate account made just five sustainability posts in three months. Overall, Marks & Spencer achieved an average of 120 engagements per post.
Here are the leaders of the sector.
The survey of 100 companies contains nine sectors plus a group of five young companies, also known as "newcomers." The overall industry leaders in social engagement on LinkedIn are:
The importance of being a good listener.
Sustainable social media has the potential to be a two-way conversation – think of it as a digital dinner party. Bored dinner guests brag about their accomplishments without showing any interest in others. So, if you want to make friends on social media, make sure you take an interest in other people's posts, especially influencers. This means you like, comment, and repost your content. The context calls this “active listening.”
The most active listener was Barry, with a total of 1,053 responses to other people's posts, an average of 12 per day. Not far behind was Simon Boas Hoffmeyer, sustainability director at Carlsberg, with 832 responses, an average of nine per day.
Through this study, Context found Chile Mobile Number List that LinkedIn generates significantly higher engagement than Twitter. He also noted that some companies are successfully using their sustainability leader's personal account and a primary corporate account for this purpose.
How companies use LinkedIn
On LinkedIn, as on Twitter, companies can use three types of accounts:
Corporate Principal
Dedicated sustainability
Personal account of a leader in sustainability.
Of the 100 companies included in the survey, 99 made at least one sustainability post on their main corporate account, 47 sustainability leaders posted on their personal account, and only three companies used a dedicated sustainability account.
Methodology: how companies were classified
Context collected data from 100 companies, identifying their top corporate accounts and LinkedIn sustainability leaders (dedicated sustainability accounts were not included due to small numbers).
Using a broad definition of sustainability, from climate strategy to volunteering, Context counted the frequency of posts and recorded the engagement they generated.
Success was measured by:
Post Frequency – The number of posts with sustainable content
Engagement : the number of likes and comments received
Active Listening – The number of times they liked or commented on other members' posts (sustainability leader accounts only)
Image via Pixabay
Which companies did it best?
BP tops the overall rankings with a regular posting rate of 1.3 posts per day on its main corporate account, achieving an average of 640 engagements per post. BP was the first without using a personal sustainability leader account.
Unilever is second with a post rate of 0.78 per day and an impressive average of 1,061 engagements per post. Like BP, Unilever did not use a personal sustainability leader account for its communications.
Third, Marks & Spencer adopted a very different strategy, relying primarily on the personal account of Mike Barry, its former sustainability director. Barry made 4.3 posts per day, while Marks & Spencer's corporate account made just five sustainability posts in three months. Overall, Marks & Spencer achieved an average of 120 engagements per post.
Here are the leaders of the sector.
The survey of 100 companies contains nine sectors plus a group of five young companies, also known as "newcomers." The overall industry leaders in social engagement on LinkedIn are:
The importance of being a good listener.
Sustainable social media has the potential to be a two-way conversation – think of it as a digital dinner party. Bored dinner guests brag about their accomplishments without showing any interest in others. So, if you want to make friends on social media, make sure you take an interest in other people's posts, especially influencers. This means you like, comment, and repost your content. The context calls this “active listening.”
The most active listener was Barry, with a total of 1,053 responses to other people's posts, an average of 12 per day. Not far behind was Simon Boas Hoffmeyer, sustainability director at Carlsberg, with 832 responses, an average of nine per day.