Post by sumiseo558899 on Nov 9, 2024 8:20:56 GMT
. The creation of increasingly adapted content.
We must be clear that content will always be part of our digital marketing strategy. Content creation is simply essential to carry out and promote any online action. It is the digital fuel. However, the format and the channels for which this content is created is what changes according to some trends, but we should not pay attention to all of them.
Why? So what should we look for when creating content?
Mainly in the consumption trends of your potential clients , that is, in the purchasing process of your buyer persona . There (moment of the cycle and preferred channel) where the content is necessary to facilitate their progress, we must create, or motivate the creation of content by the users.
Obviously, trends in the buyer 's purchasing content writing service cycle will be closely related to the specifics of your business, whether B2B or B2C. By this we mean that not all content formats or the channels where they are published are equally relevant to the marketing and sales objectives of every type of company.
For this reason, when we evaluate which channels we should be more active on and which channels have more possibilities of finding user-generated content , we should do so from a perspective of the trends themselves and not of general trends that determine that a social network is having more traction.
What you have to be clear about is that the information you offer to attract, convert and delight your users must have a differential value, it must be innovative, updated and available (or delivered at the right time) through the appropriate channel and format. This is the basis of Inbound Marketing that all
Inbound Marketing reinvents itself and adapts, as we should, based on purchasing behavior. Thanks to all those channels where we create relevant content and where there are user comments, we have changed the vision of the customer purchase cycle that goes from the conversion funnel to the flywheel.
Flywheel, this new concept of Inbound Marketing, which shows that the different phases of the cycle feed back on each other, further supports the concept that the content in each of the phases is fundamental. The purchase cycle may not be linear, hence the importance of observing and analyzing the performance of the content that supports it.
2. The general increase in Smartphone users .
If there is one general trend that can affect all types of businesses equally, it is the increase in the number of mobile device users (more specifically smartphones). And with this increase in the use of smartphones, obviously, the consumer purchasing cycle will also be altered.
Increasingly, users will start, continue or complete their cycle with their mobile devices. And for this reason, the resources we invest in mobile marketing strategies will also have to grow.
On the one hand, the use of mobile devices can be closely related to voice searches. In fact, according to a report by Digital 2021 , 23.9% of Internet users, between 16 and 64 years old, worldwide use voice assistants. Therefore, content must be adapted to respond to this type of search.
On the other hand, if we are going to create content, it is logical that it is displayed correctly in the format in which it was designed. For this reason, responsive design is now beginning to be seen as an obsolete trend. Now we must opt for Mobile First, that is, the philosophy in which not only the design is prioritized, but especially the user experience through the mobile. If you need proof of this, look at the number of Smartphone users since 2016 (and its forecast for 10 years):
Statistic: Number of smartphone users from 2016 to 2021 (in billions) | Statista
Find more statistics at Statista
That is why we will increasingly see businesses (especially e-commerce) opting to create mobile applications. These apps not only allow for maximum usability optimization, improving the user experience with their mobile device, but also allow for diversifying analysis to improve conversions. Those businesses that do not pay attention to this trend will be losing a competitive advantage.
3. The person at the center of the digital strategy.
Target audience, audience, target, market niche… these are some of the terms we have been using in marketing when talking about prospects. Although many businesses still use them as a reference, the most up-to-date of all is the buyer persona used in Inbound Marketing, which focuses on very specific segments with similar characteristics and needs in their purchasing cycle.
We must be clear that content will always be part of our digital marketing strategy. Content creation is simply essential to carry out and promote any online action. It is the digital fuel. However, the format and the channels for which this content is created is what changes according to some trends, but we should not pay attention to all of them.
Why? So what should we look for when creating content?
Mainly in the consumption trends of your potential clients , that is, in the purchasing process of your buyer persona . There (moment of the cycle and preferred channel) where the content is necessary to facilitate their progress, we must create, or motivate the creation of content by the users.
Obviously, trends in the buyer 's purchasing content writing service cycle will be closely related to the specifics of your business, whether B2B or B2C. By this we mean that not all content formats or the channels where they are published are equally relevant to the marketing and sales objectives of every type of company.
For this reason, when we evaluate which channels we should be more active on and which channels have more possibilities of finding user-generated content , we should do so from a perspective of the trends themselves and not of general trends that determine that a social network is having more traction.
What you have to be clear about is that the information you offer to attract, convert and delight your users must have a differential value, it must be innovative, updated and available (or delivered at the right time) through the appropriate channel and format. This is the basis of Inbound Marketing that all
Inbound Marketing reinvents itself and adapts, as we should, based on purchasing behavior. Thanks to all those channels where we create relevant content and where there are user comments, we have changed the vision of the customer purchase cycle that goes from the conversion funnel to the flywheel.
Flywheel, this new concept of Inbound Marketing, which shows that the different phases of the cycle feed back on each other, further supports the concept that the content in each of the phases is fundamental. The purchase cycle may not be linear, hence the importance of observing and analyzing the performance of the content that supports it.
2. The general increase in Smartphone users .
If there is one general trend that can affect all types of businesses equally, it is the increase in the number of mobile device users (more specifically smartphones). And with this increase in the use of smartphones, obviously, the consumer purchasing cycle will also be altered.
Increasingly, users will start, continue or complete their cycle with their mobile devices. And for this reason, the resources we invest in mobile marketing strategies will also have to grow.
On the one hand, the use of mobile devices can be closely related to voice searches. In fact, according to a report by Digital 2021 , 23.9% of Internet users, between 16 and 64 years old, worldwide use voice assistants. Therefore, content must be adapted to respond to this type of search.
On the other hand, if we are going to create content, it is logical that it is displayed correctly in the format in which it was designed. For this reason, responsive design is now beginning to be seen as an obsolete trend. Now we must opt for Mobile First, that is, the philosophy in which not only the design is prioritized, but especially the user experience through the mobile. If you need proof of this, look at the number of Smartphone users since 2016 (and its forecast for 10 years):
Statistic: Number of smartphone users from 2016 to 2021 (in billions) | Statista
Find more statistics at Statista
That is why we will increasingly see businesses (especially e-commerce) opting to create mobile applications. These apps not only allow for maximum usability optimization, improving the user experience with their mobile device, but also allow for diversifying analysis to improve conversions. Those businesses that do not pay attention to this trend will be losing a competitive advantage.
3. The person at the center of the digital strategy.
Target audience, audience, target, market niche… these are some of the terms we have been using in marketing when talking about prospects. Although many businesses still use them as a reference, the most up-to-date of all is the buyer persona used in Inbound Marketing, which focuses on very specific segments with similar characteristics and needs in their purchasing cycle.